Santa Monica Pier, Downtown Santa Monica, and Santa Monica Place, in collaboration with the City of Santa Monica, present the first ever SaMo PRIDE: an entire month of festivities to raise awareness and celebrate the LGBTQ+ community, individuality, inclusiveness and acceptance.


Join Us


For the month of June, The Pier, Santa Monica Place, Third-Street Promenade and surrounding businesses will celebrate Pride month with an incredible light installation that spans miles of city streets and lights up the sky with a rainbow of colors. The installation, dubbed “Miles of Pride” will serve as a backdrop for a full calendar of events that bring together community, families and supporters from around the world.

With a focus on family-friendly art, events and community connection, City partners will host food festivals, happy hours, story hours, silent discos and so much more to help us celebrate love in every color.

SaMo PRIDE officially kicks-off June 1st, but mark your calendars, because we’ll be announcing dozens of activities and events happening in Santa Monica in April.



We’ve got a full month of events and activities all throughout Santa Monica. Check back soon for the final list of SaMo PRIDE happenings!




OneWest Bank

Get a $250 Checking Reward when you open a qualifying checking account and meet the stated requirements.

BombShell Santa Monica

Bring your bestie in to share a service and receive $10.00 off each.


During the month of June, mention "PRIDE" and receive 10% off of your KyeRito purchase at 1518 Montana Ave!

Lorna Jane

Receive 20% off your purchase of two or more full-priced items. Use code Pride2.

Sonoma Wine Garden

Receive a complimentary glass of bubbly with a purchase when you mention SWG Pride. Monday-Friday - June 3-28th. One per person, per day.

Main Street Visitor Information Center

During the month of June, mention "PRIDE" and receive 30% off of your entire purchase at the Main Street location: 2427 Main Street (offer excludes TAP cards, domestic and international stamps).

Berlinger Jewelry

In celebration of Pride Month, Berlinger Jewelry will be offering 20% off all engagement & wedding rings to everyone celebrating Pride for the week of June 1- 8th.

Jamba Juice

Enjoy 10% off any guest order from June 1st - June 30th.

Sea of Silver

Receive 25% off all store items and repairs during the month of June, using code rainbow


 If you have a PRIDE related event, activity or promotion/discount that you want to offer our locals and tourists, please fill out the form below!

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The SaMo PRIDE logo is a derivative of Gilbert by Ogilvy and Mather, and Fontself used under CC BY-SA 4.0

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