Santa Monica Pier, Downtown Santa Monica, and Santa Monica Place, in collaboration with the City of Santa Monica, present the first ever SaMo PRIDE: an entire month of festivities to raise awareness and celebrate the LGBTQ+ community, individuality, inclusiveness and acceptance.


Join Us


For the month of June, The Pier, Santa Monica Place, Third-Street Promenade and surrounding businesses will celebrate Pride month with an incredible light installation that spans miles of city streets and lights up the sky with a rainbow of colors. The installation, dubbed “Miles of Pride” will serve as a backdrop for a full calendar of events that bring together community, families and supporters from around the world.

With a focus on family-friendly art, events and community connection, City partners will host food festivals, happy hours, story hours, silent discos and so much more to help us celebrate love in every color.

SaMo PRIDE officially kicks-off June 1st, but mark your calendars, because we’ll be announcing dozens of activities and events happening in Santa Monica in April.



We’ve got a full month of events and activities all throughout Santa Monica. Check back soon for the final list of SaMo PRIDE happenings!




Dolcenero Gelato

The gelateria will serve a special Ruby Chocolate (Chocolate made with pink cocoa beans) for the whole month of June!

Rusty’s Surf Ranch

Visit Rusty’s to get your Rainbow Shot!

BombShell Santa Monica

Bring your bestie in to share a service and receive $10.00 off each.


Enjoy refreshments, entertainment and enter to win a FREE Essentia Traveler pillow on June 1st!


During the month of June, mention "PRIDE" and receive 10% off of your KyeRito purchase at 1518 Montana Ave!

Main Street Visitor Information Center

During the month of June, mention "PRIDE" and receive 30% off of your entire purchase at the Main Street location: 2427 Main Street (offer excludes TAP cards, domestic and international stamps).

The Albright

Come get your rainbow sprinkled cookie from The Albright!

Berlinger Jewelry

In celebration of Pride Month, Berlinger Jewelry will be offering 20% off all engagement & wedding rings to everyone celebrating Pride for the week of June 1- 8th.

Michael's Santa Monica

Iconic Michael's Santa Monica will continue it's 40 -year support of the LGBTQ community with a Pride-themed Brunch, featuring incredible dishes, drink specials, and giveaways! Join us on June 15th from 11am-2pm, then head over to to the Third Street Promenade for "Pride on the Promenade Festival" at 3:00!


 If you have an event, activity or promotion/discount that you want to offer our locals and tourists, please fill out the form below!

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The SaMo PRIDE logo is a derivative of Gilbert by Ogilvy and Mather, and Fontself used under CC BY-SA 4.0

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