SaMo Pride

 

Santa Monica Pier, Downtown Santa Monica, Inc. and Santa Monica Place, in collaboration with the City of Santa Monica, Santa Monica Travel and Tourism and Main Street Santa Monica, present SaMo Pride: a month focused on events and activities for all ages that celebrate our city’s inclusive and diverse spirit.  

Officially designated LGBTQ+ Pride Month by the City of Santa Monica, SaMo Pride will focus on art, events for people of all ages, and community connection. Support our LGBTQ+ community and pay tribute to love in every color.

 
SaMoPride-WebBackground.png

Third Street Promenade | Santa Monica Pier | Santa Monica Place | City of Santa Monica | Main Street Santa Monica

Join us for Pride on the Promenade, Saturday, June 13!


SMpride-webbanner-purp-01.jpg

2026 Pride Events

Pride Proclamation & Reception

May 26, 2026

5:00 PM

City Hall Courtyard

Storyectomy Family Pride at The Crow 

May 3, 2026

8:00 PM

The Crow (inside Bergamot Station Arts Center)

WeHo Pride

June 5 - 7, 2026

West Hollywood

Fabulous Fables (Crow + Pier)

Drag Queen Storytime & Face Painting

June 7, 2026

The Carousel at the Santa Monica Pier

LA Pride

June 12-14, 2026

Los Angeles

Gay, Interrupted 

An all-queer stand-up show with one token straight

June 12, 2026

8:00 PM

The Crow (inside Bergamot Station Arts Center)

Pride on the Promenade

June 13, 2026

11 AM to 4 PM

Third Street Promenade

Pride Sunset Swim at Beach House

June 26, 2026

6:00 PM - 9:00 PM

Annenberg Community Beach House

19th St Community Garden Party 

June 14, 2026

1:00 PM - 5:00 PM

19th St Community Garden

Cabaret at The Crow 

Drag Queen Sing Along

June 20, 2026

8:00 PM

The Crow (inside Bergamot Station Arts Center)

Pride Month Proclamation

rafa esparza is a multidisciplinary artist born and raised in Los Angeles. He has performed in a variety of spaces, including Santa Monica’s Highways Performance Space, the Los Angeles River, AIDS Project Los Angeles, REDCAT, and the Getty Center, and his works have been shown at the Hammer’s Made in LA biennial, Art Basel, MASS MoCA, and the Whitney Biennial, among other venues. esparza is inspired by his relationship to queerness and colonization and the disrupted histories and kinships that it produces.

Using live performance as a form of inquiry, he employs physically demanding tasks or ritualistic actions, site-specificity, fashion, material culture, and what he calls (non)documentation, as primary tools to investigate and expose ideologies and power structures.

His recent projects are grounded in laboring with the land and adobe-making – a skill learned from his father, Ramón Esparza. In these projects, esparza has embraced large-scale collaboration with Brown and queer cultural producers, gathering people together to build networks of support outside of traditional art spaces.


SMpride-webbanner-purp-01.jpg

About Us

 

To further embrace the city’s core values of equity and inclusion, SaMo Pride was established in 2019 as a city-wide partnership between the City of Santa Monica, Downtown Santa Monica, Inc., Santa Monica Pier, Santa Monica Place, Santa Monica Travel and Tourism and Main Street Santa Monica, dedicated to celebrating the LGBTQ+ community and providing a platform to champion individuality and acceptance. Since its inaugural year, SaMo Pride has evolved into a rich community tradition with, events and activities for all ages that encapsulate the city’s inclusive and diverse spirit. SaMo Pride continues to strive to increase visibility and understanding of the broad spectrum of gender identities and experiences within the LGBTQ+ community.  

Santa Monica has received a perfect score on the Human Rights’ Campaign’s 2024 Municipal Equality Index in recognition of the community’s broad commitment to LGBTQ+ equity inclusion, creation of safe spaces, inclusive policies, and advocacy for LGBTQ+ protections.  

 

SaMo Pride Partners

Downtown Santa Monica, Inc.

Downtown Santa Monica, Inc. is a private non-profit 501(c)(3) that works with the City of Santa Monica to manage services and operations in Downtown Santa Monica that promote economic stability, growth and community life within Downtown Santa Monica. DTSM, Inc. manages the Property-based Business Assessment District (PBAD) that encompasses the area bounded by Ocean Avenue (W), Wilshire Boulevard (N), Lincoln Boulevard (E) and the Santa Monica Freeway (S). downtownsm.com

Santa Monica Place

Located steps away from the Pacific Ocean and iconic Santa Monica Pier, Santa Monica Place is a unique, outdoor shopping destination, home to Nordstrom, Rolex, Nike, Tesla and a collection of specialty shops, digitally native brands and inspired dining concepts.

For more information, visit SantaMonicaPlace.com or interact with us via Facebook or Instagram. Access our Concierge services anytime via text: (310) 499-2928.

Santa Monica Pier

The Santa Monica Pier Corporation (SMPC) is a 501(c)(3) non-profit, public benefit corporation dedicated to preserving and enhancing the Santa Monica experience for all visitors. SMPC provides impactful location -specific programming year-round, upholding the Pier as a relevant world-class destination that is free and open to all. For more information on happenings at the Pier, please visit  santamonicapier.org, or follow us on Facebook or Instagram.

 

City of Santa Monica

The City of Santa Monica is a full-service municipality working on behalf of Santa Monica’s 93,000 residents. We are a community of 8.3 square miles along the Santa Monica Bay with a mix of residential neighborhoods, an expansive parks system, vibrant business districts and world-renowned destinations, including the Santa Monica Pier and Third Street Promenade. Santa Monica is an inclusive community that puts the highest value on sustainability and wellbeing. For more information on City news, events, and ways to get involved, visit santamonica.gov. You can also follow along on Twitter (@santamonicacity) and Facebook and Instagram (@cityofsantamonica).

 

Main Street Business Improvement Association

The Main Street Business Improvement Association (MSBIA) is a non-profit organization that represents the diverse interests of local businesses and property owners to create a vibrant, thriving commercial district that serves as a destination for residents, visitors, and entrepreneurs.

 

Santa Monica Travel & Tourism

Santa Monica Travel & Tourism (SMTT) is a private, non-profit corporation formed in 1982 and is funded by the City of Santa Monica’s general fund and the Tourism Marketing District assessment. Under contract to the City of Santa Monica, the purpose of SMTT is to promote Santa Monica as a conference, business and leisure travel destination. As a sales and service organization, SMTT acts as the marketing representative for local businesses and the community as a whole. Santa Monica Travel & Tourism also provides three visitor center locations with friendly, trained and knowledgeable travel counselors. Visit SantaMonica.com for more information.

 
 

The Crow

The Crow, located inside Santa Monica’s historic Bergamot Station Arts Center, is a 501(c)3 nonprofit (Crow Comedy Inc.) theater and educational space for expression, healing, and social progress through the art of comedy and storytelling. We empower people with joy and laughter, ensuring access for those whose stories might otherwise go untold. The Crow provides a stage and safe space for all ages, genders, sexual orientations, races, religions, backgrounds, abilities, and socio-economic classes, and leans into empowering individuals to find their voice and express their point of view through writing and performing. 

Catch super star comedians from HBO, Netflix, and Comedy Central, or come take a comedy or storytelling class! Shows and classes are available for kids, teens and adults.

Check out our family friendly show programming for PRIDE 2025 HERE!

Catch a show year-round at www.crowcomedy.com

Find or our educational programming at www.comedyreflectsourworld.org

Follow us on instagram @crowcomedy @crowcomedykids @storyectomy

SMpride-webbanner.png

 If you have a Pride related event, activity or promotion/discount that you want to offer our locals and tourists, please fill out the form below!

Asset 1.png
Screenshot 2025-05-13 2.55.54 PM.png
 
 

The SaMo Pride logo is a derivative of Gilbert by Ogilvy and Mather, and Fontself used under CC BY-SA 4.0

Screenshot 2025-05-13 2.55.54 PM.png